Wilson Combat should have created a new brand for their range of Beretta 92 parts and full-zoot 92 models. As marketing maven Al Reis will tell you, the tighter the brand, the more powerful it is. Brand extensions – such as Diet Coke destroyer Coke Zero and Wilson’s Beretta-oriented move away from 1911s – create short-term gain, long-term pain. Brand partnerships – such as Febreeze-infused Tide and the new Beretta/Wilson 92G Brigadier Tactical – can dilute both brands. None of which changes the fact that Beretta/Wilson’s new $1195 gun is, as Carlsberg beer drinkers might put it, probably the best Beretta 92 in the world. According to the press release, the gat’s got . . .
steel ambidextrous decocker-only levers (G model), enhanced Brigadier slide, a modified M9A1 style checkered frame with accessory rail and rounded trigger guard. This model also features enhanced accuracy with an “Elite” style match grade stainless barrel with recessed target crown, the action features a “D” hammer spring for lighter trigger pulls, and Trijicon dovetail tritium front sight and Wilson Combat rear sight. Wilson Combat G-10 grips, Wilson Combat steel guide rod and numerous other features to enhance performance.
And we know a man who has one! Full review to follow.
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