SHOT Show is a great place to get some media coverage for your product. If you are a company that produces solid, but somewhat uninteresting firearms, there’s a proven tactic to get it some pub. Introduce something zany, silly, or downright weird. You’ll get gun writers like me streaming to your booth to see the weirdness, and you don’t even have to actually bring the product to market.
I’ve seen the tactic used a time or two.