The firearms industry is configured for two main product launch cycles: the January SHOT Show and the NRA Convention (about four months thereafter). SHOT dominates; if you don’t bring a new product to Vegas you’re considered an also-ran. (You could say gunmakers shoot their wad at SHOT but I couldn’t possibly comment.) It’s a stupid set-up born at a time when the gun press was dead tree-based with a six-month lead time, when writers were closerthanthis with manufacturers. TTAG’s done its part to kill the system. We blog every damn thing we can at SHOT, eliminating the drip, drip, drip upon which the gun mags depended. On the downside . . . crickets chirping. Hey! Rock Island Armory’s moved their logo to the back of the slide! Press release after the jump . . .
Pahrump, NV – Rock Island Armory, the world’s largest seller of 1911 pistols, has introduced a new look for their entire line of popular handguns. Guided by customer feedback and a shift to provide a more streamlined look, Rock Island Armory has moved their logo from the side of the slide to the back of the slide displaying the distinctive Rock Island Armory logo. The company is now shipping all 1911 pistols with the new look.
“Two of the things that are important to us are staying true to the legendary standard platform of the 1911 and the second is listening to our customers,” said Martin Tuason, President of Rock Island Armory. “We were ready to refresh the look of our pistols and we heard a lot of feedback that the subtle change to a smaller logo at the back of the slide would give our 1911’s a more distinctive and streamlined look.”
The new visual change to the company’s 1911 pistols follows on the heels of the addition of rubber grips to the 1911 Tactical Series. Rock Island Armory’s global lineup of 1911 pistols includes the GI, Tactical, 2011 Tactical, Match, MAP/MAPP and the company’s revolutionary TCM series.